Joe Ashta
AI Search Visibility Research — AEO / GEO

Which lawyers or law firms do AI engines recommend?

Most writing about AI search is advice. This site is measurement: I track how ChatGPT, Claude, Gemini, Grok, and Google's AI surfaces cite and recommend businesses — named entities, published methods, data refreshed monthly.

116 firms tracked ChatGPT · Gemini · Grok · AI Mode · AI Overviews Last updated Aug 2026

Research

BigLaw AEO Leaderboard

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116 US law firms — the Am Law 100, global firms, mid-law, and elite boutiques — ranked by AI search citations across five platforms. Ahrefs data, updated monthly.

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AI Visibility Index

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The measured version: a frozen buyer-query set asked of ChatGPT, Claude, Gemini, and Google's AI surfaces five times each, weekly. Mention rates, not vendor counts.

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Writing

BarTalk (Canadian Bar Association, BC Branch) · April 2026 Beyond Referrals: How Criminal Defence Firms Are Found in the Age of AI Search →

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The research, monthly

One email when the leaderboard refreshes: who moved, who fell out, and what changed in how AI engines answer. The data, not advice.

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